I'm two years late to Ryan Holiday's publication"Trust Me, I'm Lying". Never much of a PR person, I learned immediately from his nonfictional account of becoming a"media manipulator" that marketing can be everything after you have assembled a great product. Since I have to return the publication by 12/20 into wysyłanie wiadomości na badoo the San Diego Public Library, I figured that this is a great time to write my notes down as a blog article.
Quotes from"Trust Me, I am working"
"Social media is not a set of resources to allow humans to communicate with people. It is a pair of embedding mechanisms to permit technology to use humans to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a worldwide, human-enslaving AI, you are slightly more precious. You Are a Part of the switching circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"it is a prime example of the feminist blogosphere's tendency to tap into the industry force of what I have come to consider as"outrage world" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted websites like Jezebel and also, to a lesser degree, Slate's very own XX Factor and Salon's Broadsheet. They are ignited by writers who are compelling readers to feel what the writers assert is righteously indignant anger but that is actually just petty jealousy, cleverly marketed as feminism. All these firestorms are great for page-view-pimping bloggy business."
-Emily Gould from Slate.com
"Businesses should anticipate a full-scale, organized attack from critics. One which will simultaneously overrun blog remarks, Facebook fan pages, and an onslaught of sites, resulting in mainstream press appeal. Start by creating a social media crises plan and developing internal fire drills to expect what would happen."
-Jeremiah Owyang
"Our illusions are the house where we live; they are our news, our heroes, our experience, our forms of art, our very experience."
-Daniel Boorstin
Exercise Advice from the Book
Control your Wikipedia page (use any media mention from blogs or traditional media)
Examine the best stories and you will see a pattern: the best stories all polarize poeple. If you make it threaten people's 3 Bs -- behaviour, belief, or belongings -- you get a huge virus-like dispersion
Compose stuff bloggers could post immediately without any work. Feed them their own lies"help them trick their subscribers"
Silence on sites is your worst.
Faking escapes with email editor (from different sources) can operate if you have the right connections
Media historian W.J. Cfambell once identified the identifying markers of yellow journalism as follows:
Prominent headlines that cried excitement about utlimately unimportant news
Lavish use of images (often of little significance )
Shade comics plus a big, thick Sunday supplement
Ostentatious support of this underdog causes
Use of anonymous sources
Prominent coverage of high society and occasions
Concepts from the book
Ongoing Narrative /Iterative Reporting -damage is already done, there is no such thing. Iterative reporting is bullshit, folks treat information headlines as"cultural truth", the damage is already done, even it it is a baseless accusation.
Faking leaks with email editor (from different sources)
The Psychology of Error -- Errors and mistakes get rewarded, causes outrage = pageviews = cash
For instance, each image is not the same load display = more pageviews (short term vs. long-term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the longterm, user trust will be important. Meanwhile, reckless bloggers are making countless sensationalizing stories that are untrue.
Snark -- deadly weapon (humor in its dark form. Example = "Your Daily Douchebag: John Mayer Edition". Another online illustration: Hot Chicks with Douchebags
All that occurs -> All that is understood by media --> All that is newsworthy ->All that is printed as news -> All that spreads. This is the systematic limiting of the data seen by the public
My Action List / Courses in the Novel
Websites hold a Good Deal of power
The ideal contacts in the right sites in a specific industry hold tons of sway. Example: Apple statements
Building a brand new site with high viral traction (however with the right user metrics in mind) may take off quickly. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible way that users can quickly disperse. Millions of dollars are created this way while sources are not credited. There must be a means to do both.
There is a demand for a respectable news source, or an industry specific source that doesn't pander to"mass hysteria". Example: refinery29.com