I'm two years to Ryan Holiday's publication"Trust Me, I am working". Never much of a PR person, I learned quickly from his nonfictional accounts of being a"media manipulator" that marketing can be everything once you've built a great item. Since I have to return the book by 12/20 to subtelne oznaki zainteresowania the San Diego Public LibraryI figured this is a good time to write my notes down as a blog post.
Quotes in"Trust Me, I'm working"
"We play with their own rules long enough and it becomes our game" --
Orson Scott Card
"Social networking is not a set of tools to allow individuals to communicate with humans. It is a pair of embedding mechanisms to permit technologies to use people to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a global, human-enslaving AI, you're somewhat more precious. You are part of the shifting circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"it is a prime example of the feminist blogosphere's tendency to tap in the industry force of what I've come to think of as"outrage world" -- the regularly occurring firestorms awakened on mainstream, for-profit, woman-targeted websites such as Jezebel and also, to a lesser level, Slate's very own XX Factor and Salon's Broadsheet. They're ignited by writers who are pushing readers to feel what the authors claim is righteously indignant anger but that is actually only petty jealousy, cleverly marketed as feminism. These firestorms are fantastic for page-view-pimping bloggy enterprise."
"Businesses should anticipate a full-scale, organized attack from critics. One which will concurrently overrun blog comments, Facebook fan pages, along with an onslaught of sites, resulting in mainstream media allure. Begin by developing a social media disasters plan and growing internal fire drills to anticipate what would happen."
"Our illusions are the home in which we live; they are our news, our personalities, our adventure, our forms of art, our very experience."
-Daniel Boorstin
Exercise Advice in the Novel
Control your Wikipedia page (use any press mention from blogs or traditional media)
Study the top stories and you'll notice a pattern: the best stories all polarize poeple. If you make it threaten people's 3 Bs -- behaviour, belief, or belongings -- you receive a massive virus-like dispersion
Write stuff bloggers can post right away with no work. Feed them their own lies"help them trick their subscribers"
Silence on blogs is the worst.
Faking leaks with email editor (from various sources) can work if you have the Ideal connections
Media historian W.J. Cfambell once identified the distinguishing mark of yellow journalism as follows:
Prominent headlines that screamed excitement about utlimately unimportant news
Luxury use of pictures (often of little relevance)
Shade comics and a big, thick Sunday nutritional supplement
Ostentatious support of the underdog causes
Use of anonymous sources
Prominent policy of high society and events
Concepts in the publication
Ongoing Narrative /Iterative Reporting -harm is already done, there's no anything. Iterative reporting is bullshit, people treat news headlines as"cultural fact", the damage is already done, even it it is a baseless accusation.
Faking leaks with email editor (from various sources)
The Psychology of Error -- Errors and mistakes get rewarded, causes outrage = pageviews = cash
For instance, each image is a different load display = more pageviews (short term vs. long-term metrics). Usability vs. profitability -- publishers are focused liberally on pageviews, but in the longterm, user trust will be important. Meanwhile, reckless bloggers are making countless sensationalizing untrue stories.
Snark -- mortal weapon (humor in its dark form. Example = "Your Daily Douchebag: John Mayer Edition". Another online example: Hot Chicks with Douchebags
All that happens -> All that's understood by media --All that's newsworthy ->All that is printed as information -> All that spreads. This is the systematic limiting of this information seen by the General Public
My Action List / Courses in the Book
Websites hold a lot of power
The ideal contacts at the right blogs in a certain sector hold lots of sway. Example: Apple statements
Building a new website with high viral traction (but with the right user metrics in your mind ) can take off fast. Websites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from other people, organized in a digestible manner that users can quickly spread. Millions of dollars are created this way while resources are not credited. There has to be a means to do both.
There's a demand for a reputable news source, or an industry specific source that doesn't pander to"mass hysteria". Example: refinery29.com