I'm two years to Ryan Holiday's book"Trust Me, I'm Lying". Never much of a PR person, I learned quickly from his nonfictional accounts of becoming a"media manipulator" that marketing can be everything once you have assembled a fantastic product. Since I have to return the publication by 12/20 to the San Diego Public Library, I figured this is a good time to write my notes down as a blog post.
Quotes in"Trust Me, I am Lying"
"We play with their rules long enough and it becomes our game" --
Orson Scott Card
"Social media is not a set of resources to allow humans to communicate with people. It's a pair of embedding mechanisms to permit technology to use humans to communicate with one another, in an orgy of self-organizing... The Matrix had it wrong. You're not the batter power in a worldwide, human-enslaving AI, you are somewhat more valuable. You are part of the shifting circuitry"
-Venkatesh Rao (Entrepreneur in residence at Xerox)
"It's a prime example of the feminist blogosphere's tendency to tap in the industry force of what I've come to consider as"outrage planet" -- the regularly occurring firestorms stirred up on mainstream, for-profit, woman-targeted blogs like Jezebel as well, to a lesser level, Slate's own XX Factor and Salon's Broadsheet. They are ignited by authors who are compelling readers to feel what the authors claim is righteously indignant anger but that is really just petty jealousy, cleverly marketed as feminism. These firestorms are great for page-view-pimping bloggy enterprise."
"Companies should expect a full-scale, organized attack from critics. One which will concurrently overrun blog remarks, Facebook fan pages, and an onslaught of sites, leading to mainstream press appeal. Begin by developing a social networking crises plan and growing inner fire drills to anticipate what could happen."
"Our selves are the house in which we live; they are our news, our heroes, our experience, our forms of art, our very experience."
-Daniel Boorstin
Exercise Advice from the Book
Control your Wikipedia page (use any media mention from blogs or conventional media)
Study the top stories and you'll notice a pattern: the best stories all polarize poeple. If you create it endanger people's 3 Bs -- behaviour, belief, or possessions -- you get a huge virus-like dispersion
Compose stuff bloggers can post right away without any work. Feed them their very own lies"assist them trick their readers"
Loaded headlines are very popular
Silence on blogs is your worst.
Faking leaks with email editor (from different sources) can work if You've Got the Ideal connections
Prominent headlines that cried excitement about utlimately unimportant news
Luxury use of images (often of little relevance)
Imposters, frauds, and faked interviews
Color comics plus a big, thick Sunday nutritional supplement
Ostentatious support of this underdog causes
Utilization of anonymous sources
Prominent policy of high society and events
Concepts in the publication
Ongoing Narrative /Iterative Reporting -damage is already done, there is no anything. Iterative reporting is bullshit, people treat news headlines as"cultural truth", the damage is already done, even it it is a baseless accusation.
Faking leaks with email editor (from various sources)
The Psychology of Error -- Errors and mistakes get rewarded, causes outrage = pageviews = money
For instance, each picture is a different load screen = more pageviews (short term vs. long-term metrics). Usability vs. profitability -- publishers are concentrated liberally on pageviews, but in the longterm, user trust will be significant. Meanwhile, irresponsible bloggers are making millions from sensationalizing untrue stories.
Snark -- deadly weapon (humor in its dark form. Example = "Your Daily Douchebag: John Mayer Edition". Another online example: Hot Chicks using Douchebags
All that occurs -> All that is understood by media --All that is newsworthy ->All that is published as news -> All that spreads. This really is the systematic restricting of this information seen by the General Public
My Action List / Lessons from the Novel
Headlines matter
Websites hold a lot of power
The right contacts in the right sites in a specific industry hold lots of sway. Example: Apple statements
Building a new site with high viral grip (however with the right user metrics jak zagadać in your mind ) can take off quickly. Sites like Watch Mojo, Ebaumsworld, Break.com, ride the wave of copying content from others, organized in a digestible way that consumers can quickly disperse. Millions of dollars are made this way while sources are never credited. There has to be a means to do both.
There's a demand for a reputable news source, or a business specific source that doesn't pander to"mass hysteria". Example: refinery29.com